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BLE模块的MAC能自定义吗?广播时能自定义广播数据吗?

Other Parts Discussed in Thread: CC2640

想选用TI的BLE模块,请问一下有哪些好推荐?主要是从功耗和价钱两方面考虑

然后BLE模块的MAC能自定义吗?广播时能自定义广播数据吗?

我以前用过TI的Zigbee模块,请问一下TI的BLE协议栈的使用跟Zigbee的架构相似吗?