Job Title: Product Marketing Engineer (Automotive)

Job ID:  12013BRBR

Location: Shanghai, China


As a Product Marketing Engineer, you will be part of the System/Application/Marketing team located in Shanghai and focus on the worldwide broad market. The capability to drive many tactical and strategic actions is crucial for the success for this challengeable and amazing job.

Primary responsibilities:


  • Define marketing strategy, rooted in accelerating product-line revenue and PFO growth
  • Work out growth initiatives and execution plan for existing and new products to attract and engage both targeted customers and mass market through web first scenarios, which is in line with product line growth goals and marketing strategy
  • Opportunity Management from both Web and Salesforce, and build a strong growing pipeline of business across the entire portfolio
  • Pricing management for whole portfolio and negotiation handling to achieve profitable growth
  • Work with the team members to build up whole product ecosystem, such as Collaterals and TI Design, to make products easy to select, sell and use
  • Worldwide customer visit and field engagement to foster strategic relationships and broaden awareness of the products value proposition in automotive and industrial markets


Secondary responsibilities:


  • Provide valuable input on portfolio roadmap and future business direction
  • Take ownership for Quarterly and Monthly review meeting
  • Roadmap, Promotional slides, Quarterly Newsletter, Sharepoint regular maintenance
  • Demand and Forecast Analysis


Basic Qualifications:

  • BSEE and at least 3-5 yrs of marketing or field experience
  • Strong Experience and Knowledge in Power Products
  • High quality communication in English and adaptive to international cultures
  • Able travel around 40% of the time
  • Strong communication skills and ability to extend network and build trusting relationships
  • Accountable, Self-motivated, Consistency and Team-working

Preferred Qualifications:

  • Automotive background


Application via TI Career Website :